Live in production at a 25-year Canadian MGA

Your advisory practice,
running around the clock.

MESa is an agentic AI platform purpose-built for life insurance and wealth advisors. Three specialized agents — Mick, Eva, and Sally — automate your entire workflow, from lead generation to client retention, so you can spend your time where it counts: with clients.

Built inside the industry it serves — not adapted to it.

The Platform

Three agents. One practice.

Each agent owns a stage of your pipeline and reports into a single, real-time Advisor Growth Engine dashboard — so you and your MGA always know exactly where your book stands.

M

VP Marketing · Prospecting

Mick

Builds the top of your pipeline while you sleep.

  • Identifies and qualifies suspects and leads
  • Drafts personalized, compliant outreach
  • Preps you for every prospecting call
E

VP Sales · Conversion

Eva

Turns qualified prospects into signed clients.

  • Supports proposal design and case strategy
  • Fluent in corporate insurance & estate planning
  • Handles incorporated-professional tax scenarios
S

VP Service · Retention & Growth

Sally

Protects and grows the revenue already on your books.

  • Monitors renewals, milestones & cross-sell signals
  • Preps you for every client review meeting
  • Never forgets a client — or an opportunity

Why MESa

Generic CRMs weren't built for your practice.

Independent advisors run on fragmented, manual processes: prospecting lists in spreadsheets, proposals built by hand, and client service that depends entirely on one person's memory and bandwidth. Off-the-shelf tools are built for generic sales teams — not for the compliance, product, and relationship dynamics of insurance and wealth advice.

  • Understands segregated funds, corporate insurance & estate strategy
  • Built around MGA compliance obligations from day one
  • Designed with — and for — practicing advisors
Advisor Growth Engine
Qualified Leads
+38
Proposals Active
12
Reviews Due
7
Pipeline · Last 8 Weeks

How It Works

From lead to lifelong client.

1

Mick fills your pipeline

Always-on prospecting surfaces and qualifies leads, drafts outreach, and hands you warm conversations — not cold lists.

2

Eva closes the case

Complex corporate and estate planning cases get structured proposals and strategy support, so nothing stalls in "follow up later."

3

Sally keeps them for life

Renewals, milestones, and cross-sell opportunities are tracked automatically. You show up prepared to every review.

Proven in Production

Not a demo. A working system.

MESa was built and battle-tested inside CF Canada Financial, a Managing General Agency with 25 years of operating history and carrier relationships including Manulife, Canada Life, Equitable Life, and Industrial Alliance.

3
Specialized agents covering the full advisory workflow
25 yrs
Operating history at our founding MGA client
60+ yrs
Combined financial-industry experience on the founding team
🔒
PII detected → routed locally
Client data stays on data-resident infrastructure
🛡️
Compliance-aware by design
Consistent with BCFSA expectations
🇨🇦
Built for Canadian regulation
Not retrofitted for it

Security & Compliance

Compliance isn't a feature. It's the architecture.

In this industry, data handling is the first objection to AI adoption — and it should be. MESa routes sensitive client and prospect data to locally-hosted, data-resident models rather than general-purpose cloud AI. That's a structural decision, built in from the first line of code.

How we handle your data
"A purpose-built agentic AI layer — one that actually understands corporate insurance strategy, segregated funds, and MGA compliance — changes what a single advisor can do."

The MESa founding team · Financial-industry operators & AI engineers

For MGAs

A technology moat for your advisor network.

Advisors join — and stay with — the MGAs that make them more productive. MESa gives your agency a defensible differentiator to attract and keep top advisors.

📈

Real-time pipeline visibility

Leadership sees pipeline health across prospecting, conversion, and service — across the whole network.

🤝

Advisor recruitment & retention

Offer every advisor an always-on marketing, sales, and service team from day one.

🧭

Compliance-aware by default

Agent outputs and data flows are designed around MGA compliance obligations, reducing exposure.

🧩

Licensed infrastructure, not a side project

MESa deploys as licensed technology infrastructure for your agency — proven in production at a 25-year MGA.

See MESa working on a real advisory book.

Book a demo and we'll walk you through Mick, Eva, and Sally running on live advisor workflows.

Book a Demo